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With the support and services of our creative team, we design, develop, and produce print and digital marketing materials, websites, photography, and videos for the University’s recruitment efforts and major initiatives. Communication, planning, and development are integral to the success of all that we do.

Our responsibility and commitment to managing and preserving the brand's visual identity and design style are always at the forefront of everything we do. We represent the University's core values when the University's brand elements are used properly, consistently, and collaboratively. 

View Visual Brand Guidelines

In partnership with content managers across campus, our web team keeps À¶Ý®ÊÓƵ’s website current, accurate, and fresh. For information on updating your department, office, or program's website, please fill out the Marketing & Communication Project Brief form.

If you are interested in having access as a content manager to update your department or office website pages please sign up for a training session

Social media presents an opportunity for individuals and institutions to communicate in meaningful ways. À¶Ý®ÊÓƵ embraces social media as a tool for connecting with students, faculty, staff, alumni, and other groups, and we encourage members of our community to incorporate social media into their programs.

With social media, communication takes place in real-time, which makes it unique among other forms of communication. Many departments, offices, groups, and organizations at À¶Ý®ÊÓƵ State maintain their own social media accounts, and the University Marketing Department manages the school’s main accounts on most major social media platforms.

All campus groups can take advantage of the university’s main social media channels to promote a program or event. Please take some time to review our Social Media Guidelines.

In the days or weeks before the event, please fill out a Marketing & Communication Project Brief.

Photography allows us to capture moments that reflect our brand and tell our story. When selecting images, it’s essential to consider their authenticity and relevance in representing our community.

A diverse collection of photographs showcasing the University, our students, faculty, and staff is readily available on for your use.

For more information contact David Fried dfried@westfield.ma.edu.

À¶Ý®ÊÓƵ follows U.S. Department of Defense (DoD) guidelines for using military photography on our website and in marketing materials. These images do not imply endorsement by the DoD or any military branches, including the U.S. Navy and the Department of the Navy, U.S. Army, or U.S. Air Force.

To let the news media know about an upcoming seminar, event, guest speaker, or accomplishment (yours or another person's), please contact Public Affairs at news@westfield.ma.edu.